When signing a contract everyone always reminds you politely and even devilishly: always read the fine print. Of course, not many of us can hold our hands up and say that we did read the fine print. Everyone has heard the saying, but does anyone do it? Insurance contracts can be pages after pages of wording that makes little sense unless you have a law degree.
Well, one lucky reader did actually read through her insurance contract, and in the process, netted herself a cool 10,000 dollars. A St. Petersburg based company under the name of Squaremouth decided to run a promotion where you could win if you found out about the promotion. They started hiding the instructions on how to win a prize in every single Tin Leg Travel insurance policy that they sold.
And they planned to run the contest for a whole year, they thought that no one would ever read the “Pays to Read” section, which was expertly sandwiched between multiple legal sections. In fact, they were so confident that no one would win the promotion, that the real plan was to donate the $10,000 prize to a charity. The instructions to win were hidden in a 4,000-word document about their insurance policy, who would ever read through it.
Of course, they did not count on a High School teacher needing insurance, by the name of Donelan Andrews who was a self-described nerd. She said she always read through the terms and conditions completely, whether it was a digital software agreement or a travel insurance policy – she would read through every single line. She soon came across the magic section of the promotion:
“In an effort to highlight the importance of reviewing policy documents, we launched Pays to Read, a contest that rewards the individual who reads their policy information from start to finish. If you are reading this within the contest period … and are the first to contact us, you may be awarded the Pays to Read contest Grand Prize of ten thousand dollars.”
Followed by an email address to contact to claim the prize, which Andrews wrote to right away. The company called her the very next day and let her know she had won the contest. The funny part was the competition was over just 23 hours into the promotion!