Halo 3 Was So Successful It Was Blamed For Poor Box Office Sales

Samuel Reason - May 12th, 2020

Back in 2007 during the first weekend of October, suddenly ticket sales of the box offices went down a huge 27% and no one could figure out why. Film executives went through all the data and studied the scenarios, the film’s had good ratings and there were no economical problems to go to the cinema at the time. So what was the problem? In the end, they blamed the Chief.


Halo 3 was released in October 2007 and the franchise already had a huge following, especially in North America. It was something that the film industry had not really had to think about before, avoiding releasing your film on a major video game release date. Surely now it is something film executives take a look at, but at the time, nobody really knew better. The latest Halo 3 game did break all the box office records on its first day: making $170 million.

After a couple of days it had gone on to sell over $300 million worth of game copies, and the film executives were convinced it was the reason why kids were staying indoors and not going out to see a movie. Ben Stiller’s new film at the time The Heartbreak Kid was projected to make $20 million on its first weekend. Instead because of the Master Chief, it only made $14 million. Bear in mind the film cost $60 million to film, so this is a bad situation to be in.

When your film’s audience major demographic is focused on the ages of 18 to 35, well you may find yourself battling against video games: especially the major franchises like Halo. Over 3 million people owned an Xbox 360 in 2007, and most likely even more do today. So pretty much everyone you thought would come and see your movie, is at home training their aim and fighting against each other in the world of Master Chief and Halo.

The product manager at Microsoft at the time, Josh Goldberg, was not at all surprised by the numbers. He has been on record to state that they indeed advertised the release as if it was a film. They felt Halo 3 was just as big or even bigger than a major blockbuster film. However, the problem the film industry faces with this shift in the dynamics is that unlike a major movie release, where the majority of people will go see it on the first weekend. A major game release could cause a large portion of the population to clear their calendar just for playing the video game.

Next Article
  • Spare Hair Is Being Turned Into Mats And Can Clean Up Our Oceans

    Some researchers have concluded that the solution for cleaning our oceans is actually growing right on our heads. When you get a haircut or your pet gets a trim and all those strands are covering the ground well this can be reformed into saving the planet. So don’t just through your waste hair in the...

    Read More
  • The Incredible Invention Of The Stethoscope

    In 1816 the invention of the stethoscope in the Hospital Necker in Paris was hailed as a new age of medical invention that would bring forth improved diagnosis for all patients. Created by Rene Laennec he went through a long and painstaking process of matching all the sounds he would hear during his assessment of...

    Read More
  • Ronald McNair The Astronaut Who Dreamed Big

    Ronald McNair was one of the astronauts that were tragically killed when the Challenger spaceship exploded on Tuesday, January 28, 1986. It was a tragedy of the NASA space program that will never be forgotten. McNair though battled his way through life, always dreaming big and was always exceeding the boundaries he found in front...

    Read More
  • The Woman Crowned King Of Poland

    In 1384, Jadwiga of Poland who was just 10 years old at the time was crowned King of Poland. One thing though was the daughter of Louis I of Hungary and Elizabeth of Bosnia. So why was she not crowned Queen of Poland? Well, that is a whole story of political disputes and royal family...

    Read More
  • The History Of The Burned House Horizon

    During the archaeology of Neolithic Europe, researchers discovered an area of Europe where it appears there was a widespread phenomenon of intentionally burning settlements. This section of land is known as the burned house horizon. No one knows why this a tradition but it was widespread and was a long-lasting tradition around now Southeastern and...

    Read More
  • Myrtle The Story Of The Four-Legged Girl

    Mrs. Josephine Myrtle Bicknell died just one week away from her sixtieth birthday and she was buried not far from her home in Cleburne, Texas in 1928. It was a strange burial because her husband along with other close family members watched the grave filled with a thick layer of cement. They then waited for...

    Read More