George Clooney – Casamigos Tequila
In 2013 George Clooney, along with Rande Gerber (who happens to be Cindy Crawford’s husband) formed Casamigos because they wanted to make a tequila that “tasted great and didn’t burn going down.” The group loved it enough to go through about 1,000 bottles a year for five years before deciding to take it public.
Since then it has been well received by liquor blogs and reviewers and was even promoted by Oprah. In 2017, the group sold the business to British liquor company Diageo for a cool $1 billion. Not too bad for a group of friends who just wanted to make a private label.