In some regions of the world no matter how much the local area survives off tourism, there is just a general distaste for tourists in general. All these strangers tramping around your Townsquare asking for directions, one of those places in Wales. With all the coastlines and beautiful beaches, locals can tend to get very frustrated.
Which is why one Cambridge graduate, Jonty Haywood, took the matter into his own hands, creating a website outlines the best beach in Wales. It was supposedly the biggest beach in Wales and had even tropical palm trees. Described as a paradise of natural wildlife and beauty, it would be a beach that a tourist would definitely want to visit. Cornwall’s best-kept secret, a beach that was hidden from most people.
Creating a whole website to trick tourists, Porthemmet.com it has directions to and everything – one problem the beach does not actually exist. The plan was just to build signs, to mislead tourists and reduce overcrowding on the actual beaches. The website even advises not to listen to anyone who claims the beach does not exist, in fact, it outlines that these people are just playing the part and going along with the hoax.
The way that Haywood ensured everyone one would understand the hoax, and therefore catch the most victims, was by carefully crafting the name of the beach. To a tourist, it will sound like your typical Welsh seaside name, but actually “emmet” is a derogatory term for tourist; ensuring the locals know what is going on.