Nike Paid Michael Jordan’s Shoe Fines

Samuel Reason - August 12th, 2019

Who doesn’t love Air Jordans? The most iconic basketball sneakers of all time. Kids all around the world would beg their parents for a new and fresh pair of Air Jordans. Not to mention every aspiring basketball player wanted a pair.

complex.com

And why not? Michael Jordan is arguably the best player to have every graced the NBA courts, and the Air Jordans came out when he was at the top of his game. But not everyone was happy he had his own pair of sneakers, the NBA themselves did not like the colours! Apparently at the time you had to wear something that matched your team colors, and the Air Jordans did not match the Chicago Bulls.

In fact, the Air Jordans did not follow the correct color scheme, which meant that Michael Jordan should not even wear them for an official game. He was banned from wearing his own sneaker. As you can imagine Nike was not too happy about this, they had just signed Jordan into an enormouse marketing deal and not wearing the Air Jordans during games would be terrible.

The commissioner at the time Michael Stern decided to ban the signature sneakers because their vibrant color didn’t match his teammates uniforms. But Michael wasn’t about to listen to a commissioner, so he wore them anyways, which led to 5,000 dollar fines per match. In a season this would add up to 410,000 USD, a hefty amount.

Luckily Michael had an ace up his sleeve, he was the Airness after all. Nike would pay all his fines, even using the fact that they were banned in their advertising campaign. This led the Air Jordans to become the basketball shoe of a whole generation.

Eventually Stern relented and gave up trying to ban the sneakers. Letting everyone wear them freely for NBA games.

Next Article
  • Myrtle The Story Of The Four-Legged Girl

    Mrs. Josephine Myrtle Bicknell died just one week away from her sixtieth birthday and she was buried not far from her home in Cleburne, Texas in 1928. It was a strange burial because her husband along with other close family members watched the grave filled with a thick layer of cement. They then waited for...

    Read More
  • Donald Duck Was An Army Sergeant

    During the 1940s and at the start of World War II, Walt Disney Studios was not in a great place. As a business and financially they were under a lot of stress. They had enjoyed major successes with Snow White and the Seven Dwarves but they had a poorly implemented management structure which was causing...

    Read More
  • The Most Frauded Election In History

    It may be a strange record to hold and not one that shed’s the greatest spirit on humanity or democracy, but it is a real Guinness book of world records: the most frauded election in history. The record is held by President Charles King, who was elected president of Liberia in 1927. Though we can’t...

    Read More
  • Watch The Sunset Twice From The World’s Tallest Building

    It sounds completely crazy but if you are high enough, then you can watch the sunset happen twice in one day. You may think that would surely never be possible, but if you are a resident of Dubai or ever visiting the city, then just head over to the Burj Khalifa. This skyscraper is currently...

    Read More
  • Halo 3 Was So Successful It Was Blamed For Poor Box Office Sales

    Back in 2007 during the first weekend of October, suddenly ticket sales of the box offices went down a huge 27% and no one could figure out why. Film executives went through all the data and studied the scenarios, the film’s had good ratings and there were no economical problems to go to the cinema...

    Read More