When the University of Engineering and Technology of Peru teamed up with an ad agency called Mayo DraftFCB they knew they had the chance to make some magic happen. After all, if you want to inspire and attract the engineers of tomorrow then you really need to think outside the box and be as creative as possible.
So what would be the best ad for a university of technology? Certainly, one that actually solved a problem while remaining an ad.
And that is what they have done by creating the first billboard in the world that is able to make drinking water out of thin air, something that is helping numerous people in Peru. Providing the safety that they will always have access to water.
The school of engineering decided the best way to inspire young minds to enter the career of engineering was to show exactly what sort of problems they could solve. Showcasing how technology can alleviate Peruvians everyday life – as a major problem in Lima is the lack of running water. The climate is extremely dry and features annual precipitation of less than 1 inch, wells that people draw water from tend to be extremely polluted.
Yet on the flip side, we are in a country that has an atmospheric humidity of over 98%, so with some expert engineering, they were able to put together a billboard that draws off that humidity and produces clean drinking water.
This is done by capturing air humidity and filling up 20-liter tanks, whilst purifying it to ensure it is drinkable and safe, the billboard has been able to produce over 9000 liters in just 3 months. This is making hundreds of families eager to see the expansion of this project and bring it to other towns.
Undoubtedly this is one of the most ingenious uses of advertising ever seen! Hopefully, the work and planning will pay off & the University of Engineering will be flooded with new applications.