Meanwhile, Iovine was continuing his work at Interscope. Although he stayed true to his hip-hop passion, he expanded his musical reach to sign such artists as Lady Gaga, No Doubt, and Lana Del Rey. Throughout the 2000s, he combined music producing with cinematography and storytelling to rousing success. Iovine co-produced 8 Mile, Eminem’s Academy Award-winning film that grosses more than $240 million. After this, Iovine produced the LeBron James documentary, More Than a Game, in 2009, along with 50-Cent’s Get Rich of Die Tryin’.