In 2014, Apple purchased Beats from Dr. Dre and Iovine for $3.2 billion, making it Apple’s most expensive acquisition to date. The sale made Iovine and Dr. Dre billionaires, making Dr. Dre the wealthiest man to come out of the 1980s gangsta hip-hop scene. Apple hired Iovine and Dr. Dre as creative directors and repurposed Beats Music into its own music streaming service, Apple Music. With the creative minds of Iovine and Dr. Dre working in collaboration with Apple, music lovers can expect the see a continued commitment to sound quality and to maintaining the integrity of the artists’ music, but it is possible that the Beats-Apple association will mean more hardware products that will keep hungry music lovers on the cutting edge of technology.
