A chance meeting at the beach let to a brilliant idea. Iovine was exercising at the beach when he ran into Dr. Dre. The two old friends chatted for a while then Dr. Dre told Iovine, “My lawyer, he wants me to sell sneakers. What do you think?” Iovine responded with, “Dre, nobody in the world cares about how you dress or will care about your sneakers. What you should sell is speakers.” Even though Iovine was impressed with the ingenuity of the iPod, he was less impressed with the quality of sound coming through the plastic earbuds. Dr. Dre had also noted that “Man, it’s one thing that people steal my music. It’s another to destroy the feeling of what I’ve worked on.” Iovine later explained that the total concept hit him all at once… Two successful music producers and sound engineers creating cool speakers and headphones for the new portable digital music scene, marketed by Dr. Dre. “Let’s do it,” he told Dre.