Becoming A Millionaire Overnight By Selling Pet Rocks

Samuel Reason | February 6th, 2019

The Pet Rock niche was one of those trends that comes and goes in the blink of an eye. It still was able to make one man very very rich, Gary Dahl the creator of the pet rock fad became a millionaire almost overnight.

In 1975, Gary Dahl began to sell these smooth stones from a Mexican beach he had been visiting. He marketed them as pet rocks, actual live pets that is, they came with their own cardboard box which had breathing holes. While his new trend only did last about six months, Gary Dahl was able to capitalize off it and become very rich.

His business rocked up about 1.5 million sales of pet rocks, when you factor in each one cost $4, well Dahl became a millionaire. Dahl got the idea of creating the humorous gift of a pet rock from listening to his friends to complain non-stop about their pets. You see the amazing thing about a pet rock is that it does not need to be fed, groomed, walked, watered or anything. You would not need any vet visits or extra costs to keep your new pet rock alive.

First, he created a 32-page instruction pamphlet that had many suggestions and tutorials of how to care for your pet rock. Of course, it was all written to be funny and was very humorous. The pet rock instruction manual was filled with different types of puns and gags. He was sure to always refer to the rocks as actual pets, thus striving the funniness home.

The manual even had instructions on how to teach your pet rock how to sit and stay or roll over! He also made sound business decisions, being able to acquire all the stones he needed for about a penny each. The straw he put in the boxes he was able to get for free, so the only true expenses were the cardboard boxes and printing the manuals.

With the money he made, Gary went on to open a bar in Los Gatos, California and in 2012 years after the fad had ended the Pet Rock brand was re-launched! Though it was not as successful.

Next Article
  • The Myth Of Sharks Curing Cancer

    One great myth that was making rounds across the scientific world and across all the internet was that sharks had suddenly become the cure for cancer. And they are indeed incredible animals, probably one of the world’s most famous creatures: everyone knows what a shark is. Some people are fascinated and some people shudder in...

    Read More
  • Surgery Saves Man’s Sight With Bionic Eyes

    One blind man has felt the miracle that is medical breakthroughs and modern science. John Jameson from Texas had been blind for over 40 years due to a terrible infection that resulted in the loss of his vision. Jameson eventually gave up on trying to restore his vision, deciding to accept his fate of being...

    Read More
  • President McKinley Gave Away His Lucky Charm And Was Assassinated

    Not everyone is into superstition, and even fewer people believe in lucky charms or voodoo spells. Definitely, in this modern day and age, society has a tendency to champion science over superstitious traditions that are seen as the old ways. But during 1887 when William Mckinley was a young man, lucky charms were all the...

    Read More
  • The Peruvian Hospital Ship In Operation Since 1862

    Yapura is a ship that was commissioned to be built in 1861 alongside its sister boat the Yavari, and she was built to be used on the Lake Titicaca. Aptly named after the Javary river that runs through the Loreto Region of Peru, this in itself is nothing special - until you learn the Yavari...

    Read More
  • 20 Timeless Ancient Beauty Secrets Still Used Today

    Have you ever wondered where beauty regimes came from? Ancient beauty regimes have been happening for thousands of years. From the Aztecs to the Egyptians and from the Greeks to Romans, ancient beauty secrets are all around us. Highlighting hair and facial masks have been circulating through the ages. These ancient beauty secrets have been...

    Read More
  • 20 Of The Most Amazing Things You Can Only Find In Japan

    Japan is an incredibly interesting country that should be on your bucket list to visit if you haven't already. They are ahead of the curve in technology compared to most of the world, and have a fascinating culture that is unique in many ways. So you're bound to find things in the Land of The...

    Read More
  • The World’s Rarest Pasta Are Known As The Threads Of God

    If you would like to eat what is known as the Threads of God then you will need to first embark and complete a 20-mile pilgrimage. Twice a year, pilgrims come to Sardinia to feast on the world’s rarest pasta. Trekking from the city of Nuoro to the village of Lula, all through the night...

    Read More
  • The Eerie Story Of The Phantom Barber

    When it comes to haunted lore, then the Southern States of America have their fair share of stories & tales. You can find cities in the Savannah that have a rich history of being haunted. And of course, we have all the unexplained ghost stories that come out of New Orleans and Charleston. For many...

    Read More