12. McDonald’s McAfrika
McDonald’s has been featured on close to half of this list, but it’s not our fault they’ve had so many failures to talk about!
The McAfrika actually doesn’t look entirely undesirable. It was basically a beef patty shoved into a pita with tomato and cheese, and claimed to follow a traditional African recipe. It was sold in Norway during the 2002 Olympic games.
The failure reached epic proportions due to the disastrous timing of the product’s release. The regions of southern Africa were going through a serious famine at the time, so the name was criticized at being more than just a tad inconsiderate. It did not help that it was only being sold in Norway which is one of the richest nations.
The McAfrika was not pulled by McDonald’s early, and was sold as planned through the year. However, the chain’s spokesperson did apologize for the coincidental timing and they set up donation boxes for African aid within participating Norway locations.